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Christine Lozada

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September 2, 2024

The Power of Niching Down as a Content Creator

Do you have to niche down as a content creator? Learn actionable tips from in this episode of the Everyday Badassery Podcast (the “Creator Series”), where they discuss how focusing on a specific niche boosted their growth and monetization.

Discover how refining your content strategy can help you engage your audience more effectively with today’s guest Jeanine Romo of LeWildExplorer.

Watch the episode
Listen to the episode

Table of Contents
  • 1. The Importance of Niching Down
  • 2. Consistency Builds Trust
  • Monetize your Travel Content with Travelpayouts
  • Don't miss this opportunity with Travelpayouts
  • 3. Monetizing Your Niche
  • 4. The Challenges and Rewards of Niching Down
  • 5. Actionable Tips for Content Creators
  • Bottom Line
  • About the podcast

1. The Importance of Niching Down

Niching down is one of the most powerful strategies for content creators. Both Jeanine and I at first tried to cover a wide range of topics and destinations in our content.

However, we both found that focusing on a specific niche not only clarified their message but also significantly increased their audience engagement and growth.

Jeanine, who eventually narrowed her focus to California travel, saw explosive growth on her platforms. By consistently producing content related to California, she became known as an expert in that area, allowing her audience to stay engaged and keep coming back for more.


2. Consistency Builds Trust

Consistency is key to building trust with your audience. When you consistently create content around a specific topic or niche, your audience begins to recognize and rely on you as a trusted source of information.

This trust is essential for long-term success as it fosters deeper connections with your audience and increases their likelihood of following your recommendations.

Jeanine Le Wild Explorer on Everyday Badassery Podcast
Jeanine Le Wild Explorer on Everyday Badassery Podcast

Jeanine’s consistent focus on California travel content led to her becoming a go-to resource for her audience, making it easier for her to build partnerships with brands, tourism boards, and other organizations in her niche.


Monetize your Travel Content with Travelpayouts

The challenge for all creators is to build “know, like and trust” with their following. In other words, getting found (and being “known”), showing up authentically as your true self so your audience “likes” you, and later, over time, a relationship of trust is built.

Once that trust is built, a powerful way to monetize your content as a travel creator is through affiliate revenue. As your audience looks to your advice on how to book their own travel (where to stay, what tours to book, what car rentals you used, etc) – it’s an opportunity for you to receive a share of the revenue of these booked items.

This is where Travelpayouts comes in…

Don’t miss this opportunity with Travelpayouts

Travelpayouts is a travel affiliates platform that aggregates hotels, tours, car rental and more and enables the creator to join programs, create affiliate links to share with their audience and track their performance all in one place
Get a $25 bonus when you sign up by using code LOZADA

Get a $25 bonus with code LOZADA on TravelPayouts

3. Monetizing Your Niche

In the full episode I share my experience with monetizing content around Virgin Voyages. By focusing on a specific niche, I was able to create over 50 YouTube videos that not only attracted a dedicated audience but also led to partnerships and affiliate opportunities.

It’s really important to know your audience well enough to create content that converts, whether it’s through affiliate links, brand partnerships, or other monetization strategies.

For Jeanine, niching down to California travel opened doors to collaborations with local businesses and tourism boards, leveraging her expertise to create mutually beneficial partnerships.


4. The Challenges and Rewards of Niching Down

Niching down can be challenging, especially for creators who love to explore a variety of topics or destinations.

By becoming an expert in a particular niche, you make it easier for your audience to engage with your content, and you open up more opportunities for growth and monetization.


5. Actionable Tips for Content Creators

  • Start Small: If you’re hesitant to fully commit to a niche, start by focusing on one aspect of your content for a short period and see how your audience responds.
  • Analyze Your Data: Pay attention to what content performs best and consider doubling down on that.
  • Be Consistent: Post regularly within your niche to build trust and familiarity with your audience.
  • Leverage Your Expertise: Use your niche to pitch to brands and organizations that align with your content.

Catch more helpful tips in the full episode and connect with Jeanine!

https://lewildexplorer.com/
https://www.instagram.com/lewildexplorer/
https://www.tiktok.com/@lewildexplorer
https://www.pinterest.com/lewildexplorer/
https://www.facebook.com/lewildexplorer/
https://x.com/lewildexplorer


Bottom Line

Niching down as a content creator isn’t about limiting yourself; it’s about honing in on what I do best and what resonates most with my audience.

Jeanine and I have experienced firsthand the incredible potential that comes with a focused approach to content creation. Whether you’re just starting out or looking to refine your strategy, consider the power of niching down to build a stronger, more engaged audience.

Watch the episode
Listen to the episode

About the podcast

Everyday Badassery is a travel podcast of inspirational stories to help you be just 1% more badass than you were yesterday. This episode is part of the creator series, where you’ll find helpful tips and interviews with creators that will help you to be just 1% more badass as a travel creator or small business.

Find the creator series starting with the intro at episode 80.

Read about all episodes in the creator series
Learn more about Everyday Badassery
See all podcast blog Posts
Listen to all podcasts
See the Youtube Playlist

Posted In: Creating · Tagged: Creating, Everyday Badassery

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