You Have a Blog but Do You ACTUALLY Need Social Media?

If you have a blog but feel resistant to creating for other social media platforms, in this episode I break down things to consider, a mindset to adopt, and tactics to win with social media and blogging with Jeanine Romo of LeWildExplorer.

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Key Takeaways from the Episode

1. Social Media Amplifies Your Blog’s Reach

Why It Matters: If you’re not using social media, you’re missing a significant opportunity to bring more eyes to your blog. For example, my social media reach (and the time I wrote this) gets 10x as many views as this blog. I’m using those channels to drive to this blog.

Takeaway: Think of social media as your own marketing agency. By promoting your blog posts across different platforms, you can exponentially increase your audience and drive more traffic to your blog.

2. Social Media Doesn’t Have to Be Hard

Why It Matters: Writing a blog post is often the most challenging part, and social media can feel like an additional burden. However, Janine emphasizes that the hard part is over once the blog is written—now it’s about repurposing that content.

Takeaway: Break down your blog content into smaller pieces that can be shared across different platforms. You can easily create multiple social posts from a single blog post, making your content work harder for you without extra effort.

3. Batch and Schedule Your Content

Why It Matters: Managing social media can be overwhelming if you’re trying to do everything in real-time. Christine and Janine both advocate for batching your content and scheduling it out.

Takeaway: After finishing your blog post, take the next day to create and schedule all your social media posts. This approach helps you stay consistent without having to think about it daily.

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The challenge for all creators is to build “know, like and trust” with their following. In other words, getting found (and being “known”), showing up authentically as your true self so your audience “likes” you, and later, over time, a relationship of trust is built.

Once that trust is built, a powerful way to monetize your content as a travel creator is through affiliate revenue. As your audience looks to your advice on how to book their own travel (where to stay, what tours to book, what car rentals you used, etc) – it’s an opportunity for you to receive a share of the revenue of these booked items.

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4. Repurpose Your Content for Different Platforms

Why It Matters: Different platforms attract different audiences. Consider this – what percent of your Instagram following overlaps with your blog readers? Or your LinkedIn audience? Or your Facebook followers?

Takeaway: Tailor your content for each platform, considering the unique behaviors and demographics. For example, Instagram is great for quick, visual content, while Pinterest is a powerful tool for driving traffic, especially among female audiences.

5. Your Blog is Your Home Base

Why It Matters: While social media is great for grabbing attention, your blog should be where everything comes together. It’s the place where you can combine all your content—from Instagram posts to YouTube videos—into a comprehensive resource.

Takeaway: Use social media to funnel people back to your blog, where they can find all the information they need in one place, including affiliate links and sponsored content.

6. Don’t Be Afraid to Keep It Simple

Why It Matters: Social media doesn’t have to be perfect. Consider this: on average, 90% of followers on a platform often come from 5% of posts (this is for larger creators). Any SINGLE post might not matter. It’s hard to know when something might go viral.

Takeaway: Just start posting. Remember, social media is free advertising. You can always delete something if it doesn’t work, but you’ll never know if you don’t try.

7. Learn SEO Early

Why It Matters: Janine admits one of her biggest mistakes was not learning SEO from the beginning, which affected the performance of her older blog posts.

Takeaway: Invest time in learning SEO early on to ensure your blog posts reach their full potential.

Catch more helpful tips in the full episode and connect with Jeanine!

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